Bone health

Vitamin D helps your body absorb calcium from food and keeps calcium levels balanced in your blood. Without enough vitamin D, even a calcium-rich diet would not fully support bone strength.
Key roles of vitamin D in bone health
- Helps your gut absorb calcium1
- Supports healthy calcium levels in the blood1
- Supports the process of bone renewal1
What happens if you don’t get enough
- Children: risk of rickets (soft, weak bones)1
- Adults: higher risk of osteoporosis and fractures1
Muscle health

Vitamin D helps keep your muscles strong and working properly. It supports the body’s use of calcium and other minerals needed for muscle contraction and movement. Low vitamin D levels can cause muscle weakness, making physical activities and balance more difficult.
- Helps your muscles contract by aiding calcium absorption2
- Supports maintain muscle strength and coordination2
- Lowers the risk of muscle pain and weakness, especially in older adults3
- Improves balance to help prevent fractures4
What happens when vitamin D levels are low
- Muscle aches and weakness
- Poor balance and coordination
- Increased risk of falls, which can lead to fractures
- Difficulty with everyday activities like walking or climbing stairs
Immunity

Vitamin D plays a role in helping your immune system work as it should. People with low vitamin D levels may get sick more often or take longer to recover from infections.
How vitamin D supports immunity
- Helps regulate the immune system to respond effectively to infections6
- Supports production of antimicrobial proteins that fight bacteria and viruses6
- Helps control inflammation to protect the body from harm7
- Contributes to both innate (first line) and adaptive (targeted) immune responses7
What research shows
Respiratory viruses such as COVID-19 and human metapneumovirus (HMPV) can cause serious illness, especially in vulnerable groups like children, older adults and those with weakened immune systems.
- Observational studies link adequate vitamin D levels to a reduced risk of respiratory infections, including influenza and COVID-19.8
- Low vitamin D status is associated with more severe infections, longer hospital stays, and increased need for intensive care.8
- Vitamin D supplementation may reduce the severity of these infections by enhancing antimicrobial defenses and modulating inflammation but is not a cure or treatment.9
Heart health

Vitamin D plays a role in helping the heart and blood vessels work well. Low vitamin D levels has been associated with some heart and circulation problems, although it is not fully clear if low vitamin D causes these issues.
How low vitamin D may affect heart health
- May contribute to higher blood pressure by causing arteries to tighten10,11
- Could increase inflammation that damages arteries and promotes plaque buildup10
- Often linked to a less healthy cholesterol balance – higher “bad” LDL cholesterol and lower “good” HDL cholesterol
What research shows
- Larger clinical trials have shown mixed results, with some indicating vitamin D supplements may slightly reduce major cardiovascular events, while others show no clear benefit.12
- Experts emphasise that moderate amounts of vitamin D are important for heart health, but very high doses do not provide extra protection.13
- Some studies suggest that adequate vitamin D combined with regular exercise may lead to a 23% lower risk of heart disease.14,15
Brain health

Vitamin D receptors are found in many parts of the brain. Some studies suggest that low vitamin D levels may be linked to poorer memory and thinking, especially in older adults.16
- Evidence is mixed. Vitamin D is not a treatment for dementia or Alzheimer’s.17
- More research is needed, but maintaining healthy vitamin D levels supports overall wellbeing.
Skin and hair

Vitamin D supports skin cell growth and repair and may play a role in reducing inflammation. Some studies also suggest that low vitamin D is linked to hair shedding.
What research shows:
- Skin: Vitamin D helps regulate skin cell turnover and immune responses.18 Low levels may worsen inflammatory skin conditions.
- Hair: Some studies have linked vitamin D deficiency to hair thinning, though research is still ongoing.19
- Beauty claims (anti-aging, ultraviolet protection, oil regulation) are not strongly proven – so they should be considered possible but not guaranteed.20-22